Agencies in place to ensure fair investment opportunity
The SEC, FINRA and NASAA monitor markets and enforce laws, but investors still need to determine risk tolerance and strategy

If you've been investing for a while, you know that there are few guarantees in the investment world and that, in one way or another, you're going to be taking some risks with your money.

Still, you'd like to know that you're participating in a system that is fair to everyone and that is governed by rules.

So you may ask yourself: "Who's looking out for me?"

Fortunately, you're not alone. In fact, a variety of government agencies and industry groups are working to protect you.

Let's take a quick look at some of them:

• SEC - The Securities and Exchange Commission (SEC) was created in 1934, in the midst of the Great Depression, to restore investor confidence in U.S. capital markets.

The laws that created the SEC were designed to ensure that companies selling securities must tell the public the truth about their businesses, the securities they sell and the risks involved.

The SEC may investigate a wide range of violations, including outright theft, price manipulation, insider trading and misrepresentation or omission of key information about securities.

To get a more detailed understanding of what the SEC does, go to their web site at www.sec. gov.

• FINRA - The Financial Industry Regulatory Authority (FINRA) was created in July 2007 through the consolidation of the National Association of Securities Dealers (NASD) and the member regulation, enforcement and arbitration functions of the New York Stock Exchange.

FINRA registers and educates financial services professionals, writes and enforces rules, enforces federal securities laws and educates individual investors.

You can learn more about FINRA by visiting its web site at www.finra.org.

• NASAA - The North American Securities Administrators Association (NASAA) licenses brokerage firms and their agents, investigates violations of state laws, files enforcement actions and educates the public about investment fraud.

To learn more, visit NASAA's web site at www.nasaa.org.

These agencies, and others involved in the investment world, work hard to protect your interests - because the capital markets, as a whole, will always benefit when investors are confi- dent that they are participating in an equitable system.

But despite the work of these agencies, you still need to take steps to defend yourself against "unpleasant surprises" down the road. Here are a few ideas to consider:

• Know your investments. Never invest in something that you don't fully understand.

Before you write a check, make sure you know exactly what goes into an investment, along with its potential benefits and risks.

• Know your risk tolerance. If you're losing sleep over the fate of your investments, you may be taking on more risk than you should.

On the other hand, however, you may sometimes need to move outside your "comfort zone" to achieve your financial objectives.

If, for example, you invest too conservatively, your portfolio may not provide enough growth potential to keep up inflation, which, over time, can be a real threat to your financial security.

• Work with a financial advisor who knows your situation.

An ethical, professional fi- nancial advisor - someone who knows your needs, goals and investment preferences - should only recommend investments that are appropriate for you.

Between your awareness of the various regulatory agencies and your own informed actions, you can feel confident about your ability to invest - and that's a good feeling to have.

This article appears courtesy of Edward Jones through an arrangement with Wharton agent Randy Michaels.