State tourism group launches TV campaign

Texas Tourism, the official tourism marketing organization for the State of Texas, recently launched a new television advertising campaign featuring some of the most unique and exciting places to be found in the Lone Star State.

"From our miles of coastline to the deserts of West Texas, the rich cultural tapestry of South Texas and the majesty of our State Capitol, Texas offers visitors from across the state and around the world an unparalleled experience," said Gov. Rick Perry. "Once you visit Texas, you may never want to leave."

As part of an integrated campaign that also includes print and Internet elements, the new ads capture the emotional moments and diverse experiences that await Texas visitors. The television ads will begin airing on national cable channels on Feb. 11.

The campaign's print and Internet ads debuted in January. The effort will also target travelers from Texas' top international markets through print and Internet advertising.